Marketing-Speak: A Primer for NPO Marketers and Professional Story-Tellers

February 19, 2019

Board Blog Number 5 • February 2019 • By Michael Willmann, NPDC President and CEO of WMSH Marketing Communications   If you’ve ever asked yourself “What language are those guys speaking?” when you’re working with in the field of marketing communications, here’s a simple little glossary of terms to help you translate. We’ve cobbled it together from … Continue reading Marketing-Speak: A Primer for NPO Marketers and Professional Story-Tellers


NPDCSNJ NEWSLETTER Vol. 1, No. 3 • December 2018

December 31, 2018

TOPIC/ISSUE: Year-end tax bill passes House, going nowhere SOURCE: Non Profit Advocacy Matters/National Council of Non Profits, December 21, 2018 REFERENCE: info@councilofnonprofits.org SYNOPSIS: The House passed a year-end tax bill on Thursday that, among many other things, would essentially repeal the Johnson Amendment and repeal the tax on nonprofit transportation benefits. The vote was 220 to 183, with three … Continue reading NPDCSNJ NEWSLETTER Vol. 1, No. 3 • December 2018


“Controlling the Parenthetical”: Why Your Identity is Different from Your Brand

September 24, 2018

Board Blog Number 2 • October 2018 • By Michael Willmann In our first NPDC Blog we examined the search for an organization’s Unique Selling Proposition (USP). And we discussed why it’s so important that you be able to describe “the whole idea behind your organization”…which is the online or traditional media equivalent of the classic … Continue reading “Controlling the Parenthetical”: Why Your Identity is Different from Your Brand


NPDCSNJ Board Blog 2018

August 21, 2018

Number 1 • September 2018 • By Michael Willmann Why do we care if you can describe “the whole idea behind your NPO”? When we pose that question, what we’re really doing is asking for the components of your  organization’s Unique Selling Proposition (USP). This is the online or traditional media equivalent of the classic thirty-second … Continue reading NPDCSNJ Board Blog 2018