“Controlling the Parenthetical”: Why Your Identity is Different from Your Brand

September 24, 2018

Board Blog Number 2 • October 2018 By Michael Willmann In our first NPDC Blog we examined the search for an organization’s Unique Selling Proposition (USP). And we discussed why it’s so important that you be able to describe “the whole idea behind your organization”…which is the online or traditional media equivalent of the classic … Continue reading “Controlling the Parenthetical”: Why Your Identity is Different from Your Brand


NPDCSNJ Board Blog 2018

August 21, 2018

Number 1 • September 2018 By Michael Willmann Why do we care if you can describe “the whole idea behind your NPO”? When we pose that question, what we’re really doing is asking for the components of your  organization’s Unique Selling Proposition (USP). This is the online or traditional media equivalent of the classic thirty-second … Continue reading NPDCSNJ Board Blog 2018