A collection of articles (synopses and references) that may be of interest to those interested in the work of NPOs. Please refer to the full article for complete information on the subject.

No. 2

TOPIC/ISSUE: Annual Renewal Awards

SOURCE: The Atlantic

CONTACT/URL/E-MAIL: ksledd@atlantic57.com.

SYNOPSIS: This nationwide competition was created to recognize nonprofits that are driving positive change in their communities—and to help them make an even bigger impact. Five winners each receive $20,000 in funding from Allstate. This nationwide competition was created to recognize nonprofits that are driving positive change in their communities—and to help them make an even bigger impact. If you have any questions, feel free to reach out to KC Sledd at ksledd@atlantic57.com.

TOPIC/ISSUE: Tracking the Non Profit News Site: Economic Benchmarking Accelerates the Field

SOURCE: Non Profit Quarterly Daily Newswire (10-4-18)

CONTACT/URL/E-MAIL: https://nonprofitquarterly.org/2018/10/04/tracking-the-nonprofit-news-site-economic-benchmarking-accelerates-the-field

SYNOPSIS: The rapid growth of nonprofit news sites has been bolstered by some key pieces of infrastructure. One such piece is the nine-year-old Institute for Nonprofit News, otherwise known as INN, which with early seeding and ongoing support from foundations has helped the field develop more quickly. Part of that help comes in the form of effective sharing of information—in particular, their periodic review of the field’s “enterprise models.” We use the term “enterprise model” rather than “business model” advisedly in this context because the purpose, content realm, and community to be addressed matter deeply to revenue models. That’s what’s so fascinating about INN’s latest report; it takes an emerging field and sorts some of the variables that make a difference to their models—and that is nothing less than gold to practitioners. The interesting thing is that it is no less useful for being mid-development. The nonprofit news field as a whole is very young. Only 25 percent of the organizations started before 2008, and most are around eight years old. To provide a sense of the range, half of these organizations are running on less than $500,000 annually, and only a third have budgets of $1 million or more despite the outsized effect they have had on the news. This is growth, since two years ago, only a third of those surveyed topped the $500,000 mark. The report’s authors speculate that the accumulating knowledge base about what it takes to generate revenue in each area may provide a faster trajectory toward financial stability.

 TOPIC/ISSUE: 10 Great Examples of Welcome E-Mails to Inspire Your Own Strategy

SOURCE: Hub Spot

SYNOPSIS: We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters, but in email interactions as well. A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact. When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of standout welcome emails from brands big and small. Examples showcase different tactics and strategies for engaging new email subscribers.