A collection of articles (synopses and references) that may be of interest to those interested in the work of NPOs. Please refer to the full article for complete information on the subject.

No. 3

Topic/Issue: Apps to help children learn about charity

Source: Wall Street Journal

Reference/URL: December 17, 2018, p. R-10, Cheryl Winokur Munk

Synopsis: “Teaching younger children to be philanthropic isn’t always easy. But there are digital tools that can help.” Apps discussed include RoosterMoney, Bankartoo, BusyKid, and Gohenry.

Topic/Issue: NPO Burnout

Source: Center for Non Profits

Reference/URL: njnonprofits.org

Synopsis: “In 2019 as people, communities and institutions continue to count on you, it’s our goal to help you avoid non-profit burnout. Check out our classic blog post, Feeling Burned Out? 7 Steps to Get Back Your NGO Mojo, from Yvette R. Murry, president of YRM Consulting Group. For a limited time, as our New Year’s gift, we also invite you to access for free Yvette’s webinar Put Your Life Vest on First: The Impact of Stress for Non-Profits. (Our recorded webinars are always free for Center members.)”

Topic/Issue: How to keep your donor data safe

Source: The Hubcap, December 31, 2018

Reference/URL: nonprofithub.org

Synopsis: “Data breaches are an unfortunate part of doing business these days. It seems like every day we hear of a new and increasingly serious cyber-attack, like the recent Marriott breach. While bigger companies certainly make bigger targets, smaller businesses and nonprofit organizations are no less vulnerable. Keeping your donors’ personal data safe is critical to maintaining good relationships, but few nonprofits have a bottomless budget for security. How can you help your donors feel safe and confident without spending all your funds on data protection? It’s simpler than it sounds.”

Topic/Issue: How to run an A/B test

Source: Hub Spot Marketing Blog, December 31, 2018

Reference/URL: blog@hubspot.com
Synopsis: “When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

“But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running an A/B test — sometimes called a split test. A/B testing is a marketing experiment wherein you “split” your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one half of your audience, and version B to another. To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, you’ll show these two versions to two similarly sized audiences and analyze which one performed better over a specific period of time (long enough to make accurate conclusions about your results).”

Topic/Issue: 13 Donor Retention Email Templates

Source: Will from Classy

Reference/URL: wschmidt@classy.org

Synopsis: “Whenever you acquire new donors, it’s essential to have a strategic messaging plan in place to follow up. From messages of thanks, storytelling, and impact, our donor retention templates have everything you need to not only inform—but delight. Use these templates to quickly craft emails that share the right balance of information, opportunity, and personality:

  • Tips for when to send specific messages
  • Ideas for types of emails to send
  • Example text for crafting emails
  • How to write a welcome email series
  • The best CTAs for each situation”